Experience
Independent Creative Director & Marketing Consultant Various Companies, 2024 - 2025 Working under contract as a creative specialist for the National Golf Foundation and brand development for E1 Entertainment. Brand strategy and design, creative development across all media channels.
VP, Global Associate Creative Director Havas Health Plus, 2021 - 2024 Hired to build, lead and mentor a talented team of art directors and designers to launch new indications for the Dupixent brand on a global scale. Daily collaboration with other integrated teams and client partners, including strategy, business development, and cross-functional technologies around the world. Directing all phases of creative development—concept through production for several successful Dupixent launches, to over a dozen regions and countries.
Independent Creative Director & Marketing Consultant Various Companies, 2020 - 2021 Working under contract as a creative specialist for various companies and in-house brands including; Becton Dickinson, National Golf Foundation, 15Degrees, and E1 Entertainment. Delivering user-focused design and direction throughout creative development across various media channels, formats, platforms, products and devices to fulfill strategic business objectives.
Creative Director Acorda Therapeutics, Inc., 2017 - 2020 A collaborator in building the award-winning in-house creative agency for Acorda. Responsible for driving the creative narrative and vision for all brands by establishing clear strategies, processes, and flawless production to meet all marketing objectives. The highlight was the brand development and successful launch of the new on-demand treatment for patients with Parkinson’s Disease, Inbrija. Not only was this an award-winning campaign, it was also approved through regulatory by the FDA with no revisions. Following the launch, the in-house agency was transitioned to an outside agency of record.
Independent Creative Director & Marketing Consultant Various Companies, 2011 - 2017 Accused of playing well with others, I was engaged to elevate a wide range of work Including user-focus design, product development, experiential design, social content creation and integrated efforts for several global brands and agencies; 15 Degrees, A&E Television, Brand Logic, Clinique, Conde’ Nast, DDB, DDBRX, Discovery, E1, Grey NY, KWG Advertising, LLNS, Mercedes Benz, Nitrogen, Ogilvy & Mather, Worldwide Biggies, Y&R.
CEO & Chief Creative Officer Meld.TV, 2008 - 2011 Founded the digital startup as a media network built for the teen audience. Lead cross-functional team collaboration in product development to offer teen-created content through educational storytelling. Defining the company’s vision, tactical innovation, marketing strategy, and corporate structure. Several innovations were created out of this venture including a new video ad format.
Creative Director AgencyRX, 2007 - 2008 Brought in under contract to manage and inspire over 30 passionate creative folks in an intense deadline-driven startup environment. Impacted agency process to improve efficiency and creative output throughout the client portfolio including; Enablex, Femara, Gleevec, Ixempra, Kadian, and the billion-dollar global pre-launch for Galvus.
Owner & Creative Director Tornado Factory, LLC, 2002 - 2008 Founder of a creative studio engaging audiences through brand storytelling and design. Assembled and managed staff to serve strategic insights, creative development, branding, experiential, web design, and content creation for several clients including; A&E Television, Clinique, DC Comics, Discovery Channel, Freeze 24/7, Mercedes Benz USA, New York Yankees, Nintendo USA, Spike TV, Wizard Entertainment, and World Wide Biggies/NBCUniversal.
SVP, Group Creative Director McCann NY, 1999 - 2002 Executive level strategy and creative management servicing several products for global brands; Coca Cola, Lowes, MasterCard, Microsoft, Powerade, Sam Adams, Sprint. Highpoint was leading the creative strategy, design and production—from inception to record setting global launch—of Microsoft Xbox game console.
education
Harvard Business School Executive Education Executive Management Certificate / Executive Management Program (This certificate was earned on-campus).
New York University Post-Graduate / Tisch Arts Program for Film, Cinema, and Video Studies
Parsons School of Design Bachelor of Fine Arts / Visual Communications, Advertising, Computer Design
Awards
Gold Award, Public Service / U. S. Department of Transportation United Nations Merit Award / United Nations Gold, Silver, Television & Cinema / Clio Awards Silver, Outstanding Website Design / W3 Awards Gold, Silver, Package Design / GD-USA Platinum, Advertising Design / Hermes Creative Awards Gold, Website Design / Hermes Creative Awards Gold, Digital Advertising / dotCOMM Awards New Site Winner, Outstanding Website Design / PR News Digital Awards Platinum, Print & Digital Design / Marcom Awards Platinum, Experiential Design / Marcom Awards Platinum, Print Advertisement / Marcom Awards Gold, Exhibit Design / Hermes Creative Awards Gold, Electronic Media & Motion Graphics / Hermes Creative Awards Outstanding Website Design, Health & Wellness Awards / GD-USA Package Design Winner, Health & Wellness Awards / GD-USA Award of Excellence, Digital Video & Animation / Videographer Awards Excellence Award, Digital Creation & Motion Graphics / Videographer Awards Bronze, Non-Broadcast Digital Video / Telly Awards
Features / Exhibitions
Featured, The Future of Advertising / Adweek Featured, Creative Teams / Communication Arts Featured, Creative / Communication Arts Showcase, PSA Advertising / Museum of Television & Radio, NY Permanent Display, Creative Advertising / Duke University Hartman Center for Marketing History, NC Featured Artist, Group Show / After Hours Gallery, NY
skills
Team Leadership • Concept Generation • Design • Strategy • Brand Development • Presentation • Digital Media • Advertising • Interactive Marketing • Television • Digital Strategy • User Experience • Brand Storytelling • Copywriting • Experiential Design • Video • Production • Product Development • Entrepreneurship • Photoshop • Illustrator • InDesign • Adobe XD • Premiere • Firefly • Mid Journey • Visual Electric • Runway • Topaz Labs