Experience

Independent Creative Director & Marketing Consultant Various Companies, 2024 - 2025: Creative specialist under contract for E1 Entertainment and the National Golf Foundation.

◊ Led the brand refresh of a 100 yo enterprise across all marketing channels, ensuring global consistency and aligning with business objectives.

◊ Highly proactive collaboration with stakeholders to expand corporate brand direction for innovative, category-defining products.

◊ Steered successful integration of AI tools into creative process, emphasizing taste and attention to detail, streamlining workflows while pushing creative boundaries.

VP, Global Associate Creative Director Havas Health Plus, 2021 - 2024: Creative executive for blockbuster drug Dupixent, to launch several new global indications in over 12 countries/regions and the US.

◊ Mentored and inspired a diverse team responsible for high volume – quality creative work, resulting in a 33% global net sales increase to 3.10 billion in 2022/2023.

◊ Founding member of Global Creative Council, leading external guidance to ensure omnichannel creative alignment and global brand cohesion.

◊ Direct oversight of department budgets and creative output from external agencies, freelancers, and cross-functional partners.

◊ Oversight of end-to-end global creative development attributed to a 20% (Q1 2024) global sales increase with over 1 million patients in-treatment.

Independent Creative Director & Marketing Consultant Various Companies, 2020 - 2021: Creative specialist under contract for Becton Dickinson, E1 Entertainment, Fifteen Degrees, and the National Golf Foundation.

◊ Surpassed expectations with digital campaign execution for RSB, resulting in a 31% increase of online applications and winning W3 Awards Outstanding Website Design.

◊ Cross-functional collaboration to produce a Becton Dickinson live hybrid sales event, combining on-site staff and entertainment with over 20,000 virtual employees worldwide.

Creative Director Acorda Therapeutics, Inc., 2017 - 2020: Partner in building an award-winning in-house creative agency to service internal brands, product launches, and corporate initiatives.

◊ Fostered a culture of creativity and collaboration to grow a talented team of 25 visual creatives, writers, multi-media experts, and other external creative partners.

◊ Consistently defined, implemented and maintained an end-to-end internal agency operating model, from conception to delivery and reporting.

◊ Responsible for executing the brand strategy and creative output across a diverse portfolio of high-profile products, ensuing 2017 revenue of 580 million.

◊ Daily management of near-term growth initiatives as well as longer term brand and integrated tactics with marketing leadership.

Independent Creative Director & Marketing Consultant Various Companies, 2011 - 2017: Creative specialist under contract for A&E Television, Clinique, Conde’ Nast, DDBRX, Discovery, E1, Fifteen Degrees, Grey NY, KWG, Worldwide Biggies, Y&R.

◊ Erected a series of strategic pop-up events for Clinique, enabling customers to share memorable content. The program was so successful it was expanded to worldwide markets.

◊ Guided startup agency’s client with original campaign angles based on deep leverage of data and metrics to drive campaign development.

◊ Piloted the creative vision of a turn-key VIP location-based global experience to connect premier exotic and luxury automotive enthusiasts for a global media company.

CEO & Chief Creative Officer Meld.TV, 2008 - 2011: Founder of the digital media network Meld, built for the teen audience, offering teen-created content through educational storytelling.

◊ Defined company vision, go-to-market strategy, and corporate structure for team of 12.

◊ Oversight of detailed product development and user interface design through minimal viable product introduction.

◊ Led pre-seed round with working Proof of Concept to 91 school districts, resulting in an 89.9% acceptance rate onto the Meld network.

◊ Innovated and implemented a dynamic, customizable digital advertising system, including supervision of strategic partnerships and master interface development.

Creative Director AgencyRX, 2007 - 2008: Hired under contract to build and co-manage the agency’s growing creative department servicing Enablex, Femara, Galvas, Gleevec, Ixempra, Kadian.

◊ Inspired a team of over 30 passionate creatives and built a collaborative creative culture for smart, fast, and powerful work.

◊ Efficiencies built through creative collaboration impacted agency processes to improve creative output throughout the client catalog.

◊ Leader of day-to-day creative productivity for $1.4 billion-dollar global pre-launch of Galvus, treating type 2 diabetes mellitus.

◊ Responsible for running multiple creative briefs at a time, partnering with strategy and leading several teams from kickoff to campaign completion.

Owner & Creative Director Tornado Factory, LLC, 2002 - 2008: Owner of creative agency specialized in impactful brand storytelling for A&E Television, Ai Design, DC Comics, Freeze 24/7, Nicklaus Golf, Mercedes Benz USA, New York Yankees, Nintendo USA, Spike TV, VH1, and World Wide Biggies/NBCUniversal.

◊ Daily business-to-creative-to-business collaboration, with equal parts creative leader, conceptual doer, and client whisperer to service multiple brands.

◊ Design lead and marketing partner to launch Spike TV as an integrated brand campaign across all channels, ultimately achieving a 61% increase in prime-time audience.

◊ Seamless brand omnichannel execution for Freeze 24/7® launch, with endeavors quickly generating approximately $20 million in sales for the premium skincare brand.

◊ Produced compelling narrative storytelling as digital content to rapidly grow TV veteran Albie Hecht’s Worldwide Fido, leading to live-action awards show on Nickelodeon.

Additional agencies/brands I’ve worked for:

McCann Erickson, NY / Deutsch, NY / Fallon Berlin, NY

◊ Adidas, Bank of America, BMW USA, Coca Cola, Converse, Foot Locker, GNC, Ikea, Lowes, MasterCard, Microsoft, Miller Lite, NBA, Nike, Powerade, Sam Adams, Snapple, Sprint, Tanqueray, The Washington Post, Tidy Cat, WNBA, Xbox

◊ To date, with the help of too many people to count, my creative contributions have accounted for winning over $600 million in new business.

education

Harvard Business School Executive Education Executive Management Certificate / Executive Management Program (This graduate-level certificate was earned on-campus)

New York University Post-Graduate / Tisch Arts Program for Film, Cinema, and Video Studies

Parsons School of Design Bachelor of Fine Arts / Visual Communications, Advertising, Computer Design

Awards

Gold Award, Public Service / U. S. Department of Transportation United Nations Merit Award / United Nations Gold, Silver, Television & Cinema / Clio Awards Silver, Outstanding Website Design / W3 Awards Gold, Silver, Package Design / GD-USA Platinum, Advertising Design / Hermes Creative Awards Gold, Website Design / Hermes Creative Awards Gold, Digital Advertising / dotCOMM Awards New Site Winner, Outstanding Website Design / PR News Digital Awards Platinum, Print & Digital Design / Marcom Awards Platinum, Experiential Design / Marcom Awards Platinum, Print Advertisement / Marcom Awards Gold, Exhibit Design / Hermes Creative Awards Gold, Electronic Media & Motion Graphics / Hermes Creative Awards Outstanding Website Design, Health & Wellness Awards / GD-USA Package Design Winner, Health & Wellness Awards / GD-USA Award of Excellence, Digital Video & Animation / Videographer Awards Excellence Award, Digital Creation-Motion Graphics / Videographer Awards Bronze, Non-Broadcast Digital Video / Telly Awards

Features / Exhibitions

Featured, The Future of Advertising / Adweek Featured, Creative Teams / Communication Arts Featured, Creative / Communication Arts Showcase, PSA Advertising / Museum of Television & Radio, NY Permanent Display, Creative Advertising / Duke University Hartman Center for Marketing History, NC Featured Artist, Group Show / After Hours Gallery, NY

skills

Team Leadership • Concept Generation • Design • Strategy • Brand Development • Presentation • Digital Content • Advertising • Interactive Marketing • Television • Digital Strategy • User Experience • Brand Storytelling • Copywriting • Experiential Design • Video • Production • Entrepreneurship • Photoshop • Illustrator • InDesign • Adobe XD • Premiere • Firefly • Mid Journey • Visual Electric • Runway • Topaz Labs

seymour@tornadofactory.com / 914.584.8826