DAILY MEATLOAF

The Daily Meatloaf brand was building a Foodie app focused for the iPad. A creative strategy was developed to engage these passionate food experience junkies by exploring food in a fun setting. A challenger-model was crafted where two opposing recipes would face-off every 8 seconds. The viewer chooses a recipe (winner) or simply waits for the next flip of challengers. Once a recipe is selected additional content brings the viewer through each step of that particular recipe with food preparation and culinary techniques.

My Role: Creative Director & Lead Designer