Freeze 24/7

Freeze 24/7® was launched as a premium collection of anti-aging skincare treatment products offering credible alternatives to invasive, costly, and sometimes unsafe cosmetic procedures. The NATURE NOT NEEDLES minimalist design was realized through several channels including in-store, print, digital, and experiential endeavors. The results – after a fantastic U.S./global launch the product was quickly adored by A-listers and seasoned beauty veterans – the company was acquired by a major beauty brand within two years.

My Role: Creative Director, Lead Design, Co-writer