THE WASHINGTON POST

The Washington Post™ readership was declining in early morning train station sales. So a strategy and was set forth to give potential readers a sneak-peek of the next days’ SECTIONS of the paper…the night before. The creative execution was realized with fun ten-second shorts. The results were outstanding, with a 33% jump in train station sales in just 2 weeks. The campaign grew with over 25 television spots and several award winners.

My Role: Senior Art Director, Co-Writer