Ridgewood Savings Bank

Research revealed Millennials think of Ridgewood as “a friendly local bank,” but are surprised to find the bank has all the products (ATM network, mobile and digital access, etc.) of the big banks like Citi and Chase. To play up Ridgewood’s big-bank features, a little local brand ambassador was introduced. The campaign lived on all channels, including TV, digital, print and radio. The work was deemed a major success with a 31% increase in online applications.

My Role: Consulting Creative Director & Lead Designer