Cardiac Research Foundation (CRF)

The foundation (CRF), was once known only to doctors and researchers. The CRF needed to broaden their brand awareness with the general public and appeal to potential donors for growth. It was revealed that CRF’s brand strength stemmed from helping people to overcome and continue to live their lives in the face of heart disease – as opposed to stamping it out or preventing it like other organizations. The “DEFY HEART DISEASE” campaign redefined the CRF brand and opened opportunities with new audiences.

 My Role:  Creative Director, Brand Strategy, Lead Design