NIKE TUNED AIR

Did you know that each day we humans abuse the ground?

With this revelation NIKE™ developed TUNED AIR™, a soft cushion of air and support between us harmful humans and our precious ground. The BE KIND TO THE GROUND campaign was spread throughout the land with the collaboration of Foot Locker’s TV, print, and experiential efforts. The results were a very successful product launch for everyone involved.

My Role: Senior Art Director, Co-Writer